SIME’07 - Day 2 (before lunch)
Yay the internet works today! Finally. Here goes Day 2! I’m missing the first two speeches. (Decided to split this into two because it’s getting pretty long).
1010: User power, using the power.
- Esther Dyson, EDventure, US
Attention is key. People so not want attention form a box, but from other people. Marketers want to monetize attention. People who are obsessive want to quantity attention. Utility is ignored.
Reminds me of some people i know who simply add friends on facebook, friendster and so on, just to gain numbers. Whatever happened to human quality?
“Certainly to gain attention in the modern world, you have to be sexy (attractive)” and so on. Or you could pay someone. Words that ring quite true if you think about it. Sadly, in Singapore, a lot of bloggers are ignored though they have quality material. The popular ones are the ones who post a million photos of themselves online for others to oogle, or are really controversial. Xiaxue, for instance, first became popular because of her “b*tchy remarks. Dawn Yang likewise, gained popularity not because she was a “good/quality” blogger.
On advertisement - attractiveness sells. Read the rest of this entry »
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