BizBuzz 07 thoughts
Mahesh and I, along with two other members outside of NOC, took part in a cross-college initiative last evening. The word of the day was BizBuzz 07. Basically, it was a business case competition, within the space of 72 hours. It involved two teams each from Silicon Valley, Bio Valley, Singapore and Stockholm. Our team was called “Hejsan!”
The case was on a web 2.0 company called Zazzle, which allows for on demand printing on multiple user-generated custom made products. You can check out more on their website.
Zazzle had 2 main goals: to increase brand awareness, and increase revenue, at the same time pushing forth the image that Zazzle was a convenient and easy way for artists to express their creativity online through merchandise, as well as an online marketplace for uniquely designed items. They wanted to be seen not only as a gallery but also as a revenue source for contributors, and they were now specifically targeting the college population.
What did our team come up with? Read the rest of this entry »
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