alias.brianna

The video for SIME is out! I think Radon have done a terrific job, don’t you?

And here we continue with after lunch events…

1320 :Meet the Intrapreneurs: WiFi the true story?

• Martin Tivéus, CEO Glocalnet, Sweden

Quick fact presented: Investments in the telecoms and/or internet infrastructure has driven productivity 5-8x higher than other investments.

Martin proceeded to talk about slow connections and stifling connectivity, citing the Wi-Fi at SIME’07 as an example.The odd thing was that Glocalnet was supposed to solve these problems, and although there were Glocalnet networks to connect to at SIME’07, I found I either
(a) kept getting disconnected every 5 seconds
(b) couldn’t even get to the Glocalnet default page when you open your browser
(c) met an error message when I finally skipped (b) and got to the welcome-click-here-to-use page, and finally clicked on the click-here-type-icon.

Coincidentally, the internet was down the whole time yesterday, and was highly erratic in the morning, but as soon as Martin was a few minutes into his speech, I found the internet working perfectly fine. Hmmm… hidden marketing gimmick perhaps?
Read the rest of this entry »

Yay the internet works today! Finally. Here goes Day 2! I’m missing the first two speeches. (Decided to split this into two because it’s getting pretty long).

1010: User power, using the power.

• Esther Dyson, EDventure, US

Attention is key. People so not want attention form a box, but from other people. Marketers want to monetize attention. People who are obsessive want to quantity attention. Utility is ignored.

Reminds me of some people i know who simply add friends on facebook, friendster and so on, just to gain numbers. Whatever happened to human quality?

“Certainly to gain attention in the modern world, you have to be sexy (attractive)” and so on. Or you could pay someone. Words that ring quite true if you think about it. Sadly, in Singapore, a lot of bloggers are ignored though they have quality material. The popular ones are the ones who post a million photos of themselves online for others to oogle, or are really controversial. Xiaxue, for instance, first became popular because of her “b*tchy remarks. Dawn Yang likewise, gained popularity not because she was a “good/quality” blogger.

On advertisement - attractiveness sells. Read the rest of this entry »

The Backchannels:
onelinr
Jaiku channel

Official Websites
SIME blog
SIME’07

As I am so privileged to be able to attend SIME’07, I have decided to live blog at the event for those who are not able to attend. This will be my first attempt at live blogging and there is no doubt my handicap in the Swedish language will prove to be a challenge! Still, there’s a first time for everything.

Thank you Ola for the opportunity!

• SIME was founded in 1996 and has grown to become northern Europe’s largest Internet event.

• The audience consists of approx. 1000 guests in managerial positions from large corporations in Sweden, Norway, Denmark and Finland as well as people from the media, internet, advertising and IT industries.

• The Audience consists of international thought leaders from the TIME sector, decision-makers from large-scale enterprises in Sweden, Norway, Denmark and Finland, as well as the media, Internet, advertising and IT industries.

• SIME is an important meeting place for Nordic - and non-Nordic – companies, an opportunity for small entrepreneurs to meet the industry giants, and where investors can find the Skypes of tomorrow. During two days, Stockholm is in focus for the global Internet industry.

• Two days of intensive dialogue and networking are rounded off with a gala dinner (on November 15) , followed by the SIME Awards. Awards are given in nine different categories, plus the prestigious SIME Grand Prize, won in 2006 by Schibsted.

Fetched from here.